Assignment 10 Example | Topics and Well Written Essays - 500 words

10 - Assignment Example (Picturing the Past) These words are brought to life from the picture in the advertisement. We see a ship that appears to have docked and is unloading cargo which is Pears’ soap, and another picture showing a black man crouching in front a white man with a bar of soap by their side. It is implied that the white man has brought in the soap to help the black man achieve cleanliness which is the mark of western civilization. This can also be seen from the picture of the white man who seems to have washed his hands in a very clean bathroom. He is meant to epitomize cleanliness that is the mark of the white man’s civilization. (Picturing the Past) Non Europeans are referred to as ‘dark corners’. The white man is said to use the soap to brighten the dark corners of the earth; which they consider their burden, as civilization advances. This refers to non Europeans who are supposed to be receiving civilization by being made clean. The picture of non Europeans that is presented in the advertisement is one who is inferior to the white man, crouching before him to receive the gift of civilization, Pears’ soap. (Picturing the Past) The phrase ‘Cleanliness is next to Godliness’ can be related to this advertisement because both the phrase and the image portray the white man as superior and the helper to Non Europeans. This is because these are God-like traits that the white man is assuming in trying to ‘lighten their burden’, i.e. make everyone like them, which is also a God-like trait as he made everyone in his own image. (Picturing the Past) The white man’s burden is to bring cleanliness to the whole world by lightening up the dark corners of the earth, and the use of Pears’ soap will enable everyone who uses it to achieve cleanliness. By accepting to use the soap, Non Europeans will be accepting the white man’s ways and in the process lightening up the dark corners of the earth. (Picturing the Past) On analyzing the map of Africa

Crittaclly Describe and Analyse the world Top Ten Airports of the Essay

Crittaclly Describe and Analyse the world Top Ten Airports of the Civil Aviation Industry - Essay Example The airport was once the largest airport in America before Atlanta airport took over the first place. The O’Hare International Airport has four terminals with a combined number of an astounding 182 gates. The airport runs over 50 different airlines and has a positive feedback from its customers. This is indeed one the largest and the oldest airports of human history. The airport was created in 1923 and in 1949 it was named Chicago Midway airport from its previous name of Chicago Municipal airport. This is the second largest airport in the Chicago areas and the second busiest in the state of Illinois after Chicago’s OHare International Airport. The number of travelers that passed through Midway was 17,340,497 in2008. The airport is the 30th busiest airport in the Unites States. The airport has an over eighty years of top quality service, with only 21 accidents. The last tragedy took place almost thirty four years ago in 1976. The airport has 43 gates in total. Southwest airline is still their dominant service which controls 28 of these 43 gates. The two main players in the Chicago IL area are as mentioned Midway and O’Hare. According to the financial statements issued by Chicago city airport system, O’Hare saw 75 million customers and Midway as many as 19 million customers. If we analyze the market share in terms of customer base than we can say that the market share of O’Hare is almost 79%. There are a many other smaller airports in the area with negligible market share. The industry is owned and run by the city council. The mayor of Chicago is the person in charge and has delegated operational authority to John A. Roberson who is the Commissioner in Chicago’s Department of Aviation. The airport has two types of customers. The primary customers are the travelers. They use the facilities being provided by Chicago IL airport system such as restaurants, lodging and restrooms. The main